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This web site states the following, "Herzlich Willkommen im Hotel and Restaurant Sporting." We noticed that the web page also said " Unser Hotel bietet gemütlichen Komfort weit über dem üblichen Standard eines 2-Stern Hotels." It also said " Täglich unser Frühstücksbuffet ab 6. 30 Uhr wie im 5 Sterne Hotel. Wir geben uns Mühe, dass künftig auch Sie zu unseren stets wiederkehrenden Freunden zählen werden. Hotel Sporting-Ihr Zuhause in St. Das Haus, wo man gerne isst." The header had Hotel St.Gallen as the highest ranking optimized keyword. It is followed by Pension St.Gallen, Garni St.Gallen, and Übernachtung St.Gallen which isn't as ranked as highly as Hotel St.Gallen. The next words hotel-sporting.ch uses is Hotels St. Gallen. Hostel St. Gallen was included and might not be viewed by search crawlers.